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About us

Who we are

We are a fitness clothing brand devoted to producing high quality graphic fitness-based apparel. Our motto is "Civilize the mind, but make savage the body". We stand by the quality of both our designs AND our physical products.

What we stand for

We are adamant believers of building strong and resilient physiques through the fortification of the mind. We are inspired by the saying "Civilize the mind, but make savage the body". In order to civilize the mind, we must lust for knowledge and exercise the mind through adversity. The knowledge we pick up can then be applied to physical endeavours. Through consistent application and repetition, the task at hand becomes routine, and the outcomes, favourable. Retention and application of knowledge to building strong bodies is how a civilized mind is acquired. After all, the foundation of civilization itself is grounded upon the rejection of ignorance and the pursuit of wisdom.

On the contrary, a savage body can also precipitate a civilized mind. Knowledge is gained through meticulous observation of the laws of the world. Proper observation can only be achieved through a healthy hearing, sight and movement. Observation of phenomena must then be followed by critical thinking and reflection by the mind. Physical strength is therefore crucial in embracing knowledge.

In that essence, the term "civilized savagery" can then be coined. Join the movement, #civilizedsavagery.

Our mission

We aim to create durable & soft t-shirts with kick ass-designs that you can train in.